Hello All!! Have you heard the news??
The agenda for HLS 2012 is now online!
I am so excited that the summit is in Boston this year, it is one of my favorite cities! I had a wonderful experience at HLS last year, and am honored to be part of the planning committee this year! There are some great things in the works this year. I can’t wait to make new friends and see people that I haven’t seen in a while. I am really excited about the different sessions, it looks like there are going to be a lot of good ones this year!
- Hosting a Virtual Challenge: Should you do it and how?
The Holiday Bootie Buster Challenge sounded like a fun little thing to host. What once seemed “little” quickly turned in to a lot of work, a ton of fun and a great way to engage with readers. Over the years, reoccurring challenges have great opportunities to grow – in this challenge’s fourth year, there were over 1,000 participants. Amanda Brooks from Run to the Finish will discuss how her successful challenge got started, lessons learned along the way and guidelines for running your own successful challenge on your own blog.
- Just Say No… To On-Camera Flash: An Introduction to Blog Photog Basics
Looking to take your pictures up to the next level? Learn how to master a few essential photography basics that will make your blog truly stand out. Though this presentation will focus predominantly on DSLR basics, Gretchen Powell of Honey I Shrunk the Gretchen will also cover a few tricks to step up your point & shoot and camera phone photos as well!
- Social Media: Keeping Up With Online Trends
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your blog audience. Heather Montgomery from Running with Sass describes ways to utilize social media in conjunction with your blog to help grow your readership. The main topics of discussion will focus on utilizing Facebook Fan Pages, Twitter, YouTube, Foursquare, and instagram.
- Blogging With Brands
Working with brands is a great way to earn recognition with your site while earning extra income. This session will take a look at both sides of the relationship- the blogger and the brand. Lauren Podolsky from Say What You Need to Say will lead a panel of fellow bloggers to share from their own experiences, offering answers to questions we’ve all asked ourselves. What are the tools that bloggers should have in order to be considered a good fit for a company? What are the things companies look for when seeking out potential bloggers? How much time should you spend on a review post and what things should be included that benefit the company and your readers? From media kits, to good SEO practices, this session will give great insight into ways to put yourself out there and start working with brands.
- Blog Design Boot Camp
A beautiful blog design can do a lot for your blog’s growth. We’re all looking for something to catch a new visitors’ attention and keep them coming back for more. Take some time during your weekend in Boston to get inspired to step up the looks of your site! Learn how to revamp your blog to make it both more user-friendly and eye-catching in this mini blog design boot camp. This session, led by Julie Grice of Savvy Blog Services and Savvy Eats, will focus largely on design for self-hosted WordPress blogs.
- I Am The Blogger in Your Neighborhood
This panel, led by Holly, The Healthy Everytarian, will discuss the beauty of reaching out beyond the blogging wall. This discussion will move beyond meet-ups with your local blends, discussing other ways to get involved in the city you are physically located. Booking local news segments, attending special events as Press, and more – get ready to take one giant step away from your computer routine to get your blog known in new and exciting ways around town.
- The Fuzzy Grey Areas of Blogging
Rachel Wilkerson, never one to avoid push button issues, hosts this panel devoted to covering questions bloggers often wonder, but hardly ever discuss together by the hundreds. We’re talking blogging ethics – we’ll touch a bit on what the law says, then move on to all the questions left behind by what the law DOESN’T say. Topics range from bloggers’ responsibility vs. readers’ responsibility, being honest and authentic while protecting your privacy, accepting free stuff, talking about your relationships, and so much more. Get ready to go there, friends!
Which presentations are you most excited for? I am pretty psyched for “I Am The Blogger in Your Neighborhood”